Tuesday, October 6, 2015

3 Youtube Campaign Optimization After Uploading The Business Video

Youtube marketing is one of way of proving to one’s business that it is capable of crawling in the tough battle of businesses. So far, Youtube, a Google-owned social media company, has grown more than 25 percent annually, and with this, it is also evident that the platform creates actual successful industrialists.

In lieu of this, campaign optimization is needed for the video to become progressive in terms of all the elements known to all online marketers – content, search engine optimization and fame on social media. The process involves advertising on AdWords, directly engaging the videos on the Youtube search results, blog posts, social media postings and more.

Furthermore, it is important for every campaign to be data-ready and all the information needed per day are all aggregated. There’s always a room for improvement if this is the case. Another part of campaign management is when the marketer invests not only on pay per click ads but also establishing social media circulation. Instances such as failures and regrets on online marketing will always be present, but with the proper guidance from a reliable source, everything is possible.

PPC Hero unveils their campaign optimization tips in three different categories. All credits go to Kristina McLane who did a very fantastic job on her blog post.

Review Column Options

Columns can be customized to show metrics that fit most directly with your desired goals. If you are looking for video engagement, the ‘Views’ columns show how many viewers watch the video to completion. The ‘Audience’ columns show additional details on your earnings. Earned views, subscribers, shares and likes are additional engagement with your other videos and channels after viewing the video ad. Conversions will show up in the ‘Conversions’ columns. ‘Branding’ columns show how many people view and see the video ad, which is useful, if the advertising goal is brand exposure.

Before judging the success or failure of a campaign, it is important to look at all metrics. If a large percentage of viewers click to the website, but do not convert, this might be a campaign that becomes a traditional remarketing campaign in AdWords. There is value in identifying targets that might bring in low-conversions, but have 20% of viewers watch the entire video. By reviewing each set of columns, we can identify what stage in the search funnel that the campaign is targeting.

Conduct Placement Reports

Similar to the Display Network, conducting placement reports on a regular basis is a good way to cut spend coming from unqualified traffic. Checking targeting for specific keywords, if you are advertising on YouTube search or placements, is the best way to shape campaigns for their best performance. For any low converting video campaign, I look at clicks to the website verses actual views.  If there is a low click-to-website rate, then I will exclude the placement from my targets.

Try Different Targeting Options 

Because average cost-per-view can be less than $0.10, there is some wiggle room to play with different targeting options. In the account above, the average cost-per-conversion in AdWords is over $100. While YouTube conversion rates are very low in this account, when a YouTube conversion does occur, the cost-per-conversion is much lower than the account average, because of the low cost-per-view.

Monday, October 5, 2015

Checklist After Publishing A Video Ad: Analytics, Annotations And AdWords

Are you aware that Google AdWords work not only for a website’s performance in the Google, Yahoo or Bing searches but also in Youtube? Are you trying to build up a Youtube channel but you’re already done uploading a well-executed video but not aware of what to do next? Well, Shopify answers the details you need.

With their help and our thoughts expounded, this video advertising techniques help the business marketer to revolve on the nature of video searches.

Dan Wang, an SEO expert, posts:

Use Analytics to Understand What Works

YouTube provides a wealth of data on your video performance. Take full advantage of it.

The data is nearly comprehensive enough for you to know exactly what works and what doesn’t work.

We’ve recently published a detailed post on how to analyze your videos. It shows you how to take a much deeper dive beyond looking at the total number of views.

Look it through to figure out how to monitor your views over time, discover a breakdown of your sources of traffic, and analyze the demographics of your viewers.

The algorithm changes in the way how other websites act and publish online. The mere fact that the algorithm is constantly changing can be the hard part on understanding the visions of such search engine platforms like – Google, Yahoo and Bing. But to be honest, it is like learning how to drive – may take time but it is never hard especially when the driver has already managed to cope with the steering and acceleration.

One part of creating a big difference is knowing how the analytics work – from the search engine optimization to the content and viruses one’s site may have. Opening one’s mind on the leverage of videos and content can basically create a massive difference.

Use Annotations to Keep And Engage Your Audience

Those little boxes that pop up as commentary or ‘Subscribe’ links? They’re called Annotations.

Annotations are a YouTube feature that let you put text and links over your videos. These can be humorous interjections, after-the-fact comments, appeals to subscribe, or links outside of YouTube. Used properly, annotations can give you a boost in subscriptions and views.

It’s easy to add them to your videos. Simply go to your Video Manager, choose the video you want to edit, and use the down arrow on the Edit button to enter the Annotation manager.

There are two general types of annotations available. The first are little speech bubbles that appear as interjections or commentary on the video. You can adjust their font, box size, and length.

The second type of annotations are active links. These are further broken down into different categories. You can link to another video, to your channel, to a fundraising cause, or to a particular playlist. You may also direct people to subscribe to your channel; subscribers get notified every time you post a new video. You’re also able to link to external sites, but only sites that you own. You’ll need to associate your account through Google Webmasters to verify that. YouTube provides more detailed instructions for posting external links here.

Caution: Be careful about including too many links and text boxes in your video. They start losing their effectiveness if they start to clutter. Remember, your viewers are here to watch a video, not to read a book. We recommend a light touch: a few note boxes here and there, a subscribe button, and perhaps a link to your store at the very end.

Adding annotations and some additives play a huge factor in video marketing. Apart from that, the more engagement with the audiences, the more possibilities that the comments section, and even the subscribers, would boost up. Why? Because adding annotations, despite some consider it annoying as it just pops up, builds up chances that the audiences might get involved (i.e. landing pages, channels, websites, selling platforms and more).

Advertise with AdWords

You can also promote your videos through paid advertising. YouTube is owned by Google, and so it’s simply a matter of using AdWords for Video.

You’re able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.

The same with Google AdWords, AdWords for video aggregates the data in terms of how the viewers react. Moreover, summing out the difference between word 1 and word 2 makes a fine line of changes to be made. Accordingly, the use of AdWords for video can help the channel, the subscribers, the likes, the comments and one’s business or blog as well.

Need to learn more? Share your thoughts below.

Thursday, October 1, 2015

Video Marketing 101: Entrepreneur Releases October Issue Of Proper Advertising

Stopping YouTube’s advancement is like stopping a bull from killing the human in Spain. Thanks to the latest updates and tweaks on the YouTube’s interface, business marketing has never been this easy and convenient. There are so many features to watch out for especially that YouTube now adds Shopping Cards, which we will unveil soon.

YouTube has intensively building more blocks of innovations in their platform. With this, video advertisers can set aside the website and extensive search engine optimization from Google, Yahoo and Bing searches – like the way online shopping websites are focused on at the moment.

Entrepreneur shares three tips for marketers on how to successfully advertise a YouTube video. We will be expounding some and share some of our thoughts every end of their statements. Learn more from their October 2015 issue.

  1. Use video to promote other content you’ve created.

Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.

Create a short video to embed on the landing page of Facebook or LinkedIn—or wherever it is that you’re promoting it. The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.

It’s hard not to love video-hosting company Vidyard’s cheeky video that promotes its video marketing handbook. (Yes, that’s meta!) Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.

Creating more videos after you have successfully created a website and other social media accounts like Twitter, Instagram, Twitch and LinkedIn could build a great difference. Social media is a great liaison in connecting with people – especially customers globally, so never forget to share it on Facebook and other platforms. You will never know if success is already knocking at your doors.

  1. Live-stream comments and discussion.

Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners. These platforms allow you to broadcast video to anyone in the world. Early adopters are still testing it, and a few have amassed significant followings. (Amanda Oleander, a Los Angeles artist, has been called Periscope’s “breakout star.”)

The options are limitless. You could stream live events or openings or record a podcast live. Even better: Consider using live streaming to share thoughts you have about developments in your industry and to get immediate feedback from your social audience.

For example, entrepreneur and marketing consultant Marcus Sheridan wrote a thoughtful piece on his blog (thesaleslion.com) about the implications of live-streaming video—in particular, how transparency will transform business. Then he took to Periscope to discuss the findings with his followers, sharing the same content with a new audience in a new format, fielding questions and comments and extending the life and reach of his blog post.

Being involved in forums and other networks that involves discussions can be a good standalone progress. Reddit also offers submitting new text posts or even URLs on their platform. With this, social media users can join the crowd who are aiming for more people. If the product talks about religion, politics and other sensitive issues, then forums and big discussions are for you.

  1. Use video as the source for other content assets.

Video interviews or web series are fairly commonplace—you might interview an expert or thought leader, then publish the video on YouTube or Vimeo or your own site via a marketing platform like Vidyard or Wistia (to name two). Or you might create a regular series in which people from your company answer questions. Sheridan regularly makes videos answering common questions like “What’s the formula for writing a perfect meta description?” His answers are short (around two minutes) and specific—which makes them useful and easy to consume.

An even better approach is to use that video as source material to create even more content—reimagining it in various ways to reach new audiences. For example, you could syndicate the audio portion on iTunes and transcribe the video (using Rev or CastingWords) and edit it into a Q&A text interview for your blog. That way, your single video will have a bigger footprint that reaches more people in multiple formats.

In YouTube, people are not just looking forward to shopping or some unique products. There are also tutorials and even video bloggers, so working on the basics and what works for the mass is way more essential than delivering what they don’t know. Never give up!