Tuesday, September 29, 2015

Getting More Youtube Thumbs Up From Social Media Examiner

Having difficulties in getting more thumbs up on your Youtube video? Actually, it is not as easy as 1, 2, 3 to get a high number of positive thumbs. Moreover, if you are into video marketing, more Youtube subscribers are needed in order to get more than 100 likes and less dislikes. Make sure that you are not wasting the audience’s time; and have them either bounce or leave a thumbs up.

Thanks to Social Media Examiner, they have divulged ten tips in order to make a marketer’s video more worthy of watching. The credits go to the writer of the said tips and techniques guide.

#1: Educate

Tell people about your product or services.  Give the details on features and benefits.  Tell them everything they’ll receive once they make the purchase.

#2: Answer questions

What do you get asked most about your product or services?  Most of us can think of a list of at least 5 to 10 questions we get asked often.  Make short 2- to 3-minute videos clips where you state the question and then the answer.  These are easy to make and extremely valuable to your prospects.

#3: Do a product review

Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.

#4: Grow your list

If you have a business, you need a list of potential clients.  Make a video to encourage your prospects to give you their name and email in exchange for something you will give them.  You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc.  Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint:  give away your best stuff.  Don’t hold back.)

#5: Talk about your case studies and results

Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer.  You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.

#6: Tell a story

People can relate to you when you tell a compelling story.  Weave a lesson into your story as a takeaway.  You can also tell about an event from your past that has shaped who you are or how you do business today.

#7: Debunk myths

Talk about the top three myths in your industry and give real examples to show why they are truly myths.

#8: Take your viewers behind the scenes

Take your viewers outside of your office and show yourself in your “natural surroundings.”  If appropriate, introduce your family and show things that are meaningful to you.  Tie in some of your business secrets—how you organize your business, what type of setup you use to get things done, etc.  Pull back the curtains and give tips on how you do business.

#9: Ask questions and answer them

Ask your viewers some key questions that will spark conversation about their wants and needs as they relate to your niche.  Personally answer the question yourself and then ask your viewers to leave their answers below in the comments section.  This will start discussion.

#10: Additional video opportunities

There is so much you can do with video.  Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to tell your story.

Are you impressed of how Social Media Examiner gave details? Give us a hint below!

Friday, September 25, 2015

Video Marketing Percentages Skyrocket In Few Years

Video marketing is the best way to market your business especially nowadays. There are so many ways in order to make your business stand out, however, there are also a lot of competitors out there who are aiming to build a name in the industry as well. If you are trying to make the best of it, then make sure that you will follow the steps in the latter part of this article.

According to a report from eMarketer, businesses are now aiming to develop a whole new platform wherein their investors and clients are trying to review them based on videos. Moreover, the influential part of this is that having the businesses build more businesses by the use of video connections. The success rate wherein people are continually giving revenue to the business’ ether chest is what makes it more interesting. Profitable may be the shortest term for this.

“Based on the survey, it’s not clear how well video can serve so many purposes. Though one in four respondents said they thought it was “very successful,” another 60% were positive but much less sure. Marketers may realize some of their problems come from a lack of focus. Nearly half said the lack of an effective strategy for video marketing was the biggest obstacle to their success. A lack of compelling content registered 40% of respondents, followed closely by complaints about inadequate budgets and production resources. Research suggests that video is one of the most effective B2B tactics for lead generation, but that many B2B marketers aren’t using it,” according to the report.

With this, there are so many business marketers, too, who have their sales plummeting. Due to this, the right amount of investment they put on a single business needs to be thought for a period of time, it could take even years. Due to this, some companies hire a lot of consultants for their businesses to grow, but that’s not healthy for the company. Below are the simple tips you have to follow:

  1. Collect some feedback

Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. This year encourage your team to be especially critical when reviewing your videos, and – as Reel SEO suggests – send out a secure version of your video to select contacts with a survey to get some external perspective.

Did your test audience find your call to action compelling enough? Did they get your jokes? You can use a pre-release to find out if your initial concept (and the desired action) is clear.

  1. Use email gates to capture leads

The majority of your videos have to be more than entertainment alone if they’re going to drive business. So, just as you use email gates on white papers, add gates to select videos to collect contact info.

If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content.

In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives.

  1. Use your first few seconds wisely

Based on attention span data, you’ve only got about eight seconds to capture your audience before they’ll bounce. To combat short attention spans, use the first line of your video to qualify viewers right away. In other words, if the first line of your video is super specific, you’ll instantly lose the portion of the audience that is least likely to convert and you’ll be left with those in your target market you can actually persuade.

Video requires you get to the meat of your message much faster and by aiming to hold at least 60% of your audience until the very end, you’ll set a benchmark for success. You can read an article outlining how to do this here.

  1. Spice up your B2B message

Think Red Bull is the only brand that can have fun with their videos? Think again! Video marketing makes for an exciting goal because you’ll need some creativity to stand out among the marketers doing it right.

This year develop and schedule a minimum of five video nurturing campaigns or create a series of episodic brand content. Be sure to tailor your videos to all stages of the buying process and personalize the content for decision makers in your industry.

Whether you use a song, a rap, a clever parody, or spoof a famous ad campaign – aim to create something memorable and timely with storytelling techniques. Check out some inspiring B2B video examples from top brands to get you started.

  1. Implement a process based on performance

One of the biggest marketing challenges is connecting video campaigns to ROI. If you start using video analytics, however, you can visibly see exactly which campaigns are making a difference based on attention span and whether your target market is engaging all the way through to the end of each video.

Thursday, September 17, 2015

Playstation 4 to Beat Xbox One with Youtube Mass Live Streaming

Believe it or not, Sony’s Playstation 4 is now unveiling its third version where it includes Youtube live streaming. This will be the most number of updates in the history of Playstation gaming. The amount of revenue Playstation has recorded since it launched the 4th release has been continuously growing.

The capacity of the said gaming console has been increased to 10 GB from the original 1 GB. The way it shot up gave more spaces in live streaming.

“The PS4 uses this cloud storage for save files, but at present, it quickly fills up. In addition to increasing the capacity, the update will also add a meter that allows users to monitor their online storage, making it easier to check when you’re about to run out of space and delete files accordingly,” The Verge reports.

Youtube, being one of the best working social media websites of this generation, is evidently working on a good opportunity with Twitch. Moreover, the social media company is trying to further bloom games’ video advertising on Twitter.

“Interface tweaks and community additions round out the 3.00 update. In-game events such as double-XP weekends will be flagged up in a new dedicated events hub, and users will be able to create communities around games or interests, each coming with a messageboard, a place for shared screenshots, and an easy way to join parties with other members. If you play together with the same set of people a lot, you’ll soon be able to designate it as a favorite group, making getting yourDestiny raid squad together much easier than it currently is. It’ll also be simpler to jump into a friend’s game from the Now Playing screen on console startup, and you’ll be able to request to watch their session in action, should you want to do some backseat gaming,” says on the report.

The update will be available soon enough when the Version 3.0 gets launched and such Live improvements will be exclusive for Playstation online video broadcasting, and many more.

It was also reported that Xbox One has been winning the best gaming console that offers live streaming. According to IGN, in the user interface, where the players feel the experience of a real-life gaming, the power of the Xbox One can absolutely set the bars high.

In order to create a major overhaul on Microsoft’s creation, Sony’s evidently need to step up. In sports streaming, the Xbox one offers massive apps for several games such as basketball, football, baseball and more. This feature of Microsoft’s gaming console and absolutely beat the competitor.

Lastly, Xbox One has ore free apps and cable substitutes. If this is the case, Sony Playstation 4 really has to step up.

“All of Sony and Microsoft’s current consoles can now stream video files from your PC to your console. The Xbox One has support for just about every file format you can think of, while the PlayStation 4 (which just added a media player during E3 2015) lags slightly behind due to overlooking the Windows Media Video format. It may not be the most popular, but it’s still widely used enough to count as a big gap in the PS4’s suite of compatible formats. Meanwhile, the Xbox 360 and PS3 are missing support for MKV, which is a pity—the format continues to grow in popularity, but support for it likely won’t get added now that both consoles are in their twilight,” IGN reports.

So obviously, it’s a good idea that PS4 comes to light and bring its gaming face on.

Sunday, September 13, 2015

PPC Marketing Discussed: Easiest Points Revealed

Pay-Per-Click or PPC Marketing is the process wherein a post, blog post, website, or any form of article is advertised and set as Google’s priority result once you search something. An example would be the simplest words like “flower,” “dog,” “cat,” and etc. These are basically too complex to be summarized in a manner wherein the results would be rounded off.

For so many reasons, Google, and other browsing platforms, are entitled to just accept a post and include it to their algorithm. Just like a table where dishes are served every mealtime, one can put as many as he/she likes. But they could vary depending on how one placed the dish’s plate.

Inbound marketing strategy when certain keywords are attributed by inbound links to another website. The amount of domain authority can recreate a whole new power to the site that creates its own strength in Google searches. This, however, is the exact opposite of PPC. From the term itself, PPC refers to “payment” where one is charged at least 0.5 cents every time a user (like yourself who have found this site) clicks a certain ad/post.

The position of a certain PPC also depends on the strength of the post’s elements combined. Just to expound, a certain post must consist of elements: keyword, inbound links, out-bound links, plagiarized-free sentence constructions and right sources. Some would say that PPC is as easy as paying an event’s place for a major birthday party. It’s absolutely not.

For a certain PPC to work, it needs the beauty to which Google algorithm would be alerted so it becomes the main priority among the different competitors. An example for this is having six competitors battling for the top spot in the advertised PPC entries. Before Google let the topnotcher, the article needs a strong entitlement to its domain and sub-factors such as audiences, media or once again, sub-keywords.

How to Manage Keywords for a Better PPC Entry? (WordStream details; citing sources.)

The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering so you can get your name out there in front of people looking to buy what you sell. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools.

With a large keyword database that’s continually growing larger, you can’t afford to just plop everything into a spreadsheet and hope for the best. You need an effective way to organize your keywords. And segmenting your keywords into tight, relevant groups is an extremely important aspect of keyword organization. Remember that relevance is the key to high Quality Scores and strong PPC marketing ROI. When you group your keywords by relevance, you’re setting yourself up for success, because:

It’s easier to write relevant, targeted ad copy around small, tightly organized keyword groups.

Small segmentations encourage bidding on narrower keywords, which are less competitive and less costly—and also attract more qualified searchers.

When your ads are more specific and relevant to the keyword, your click-through rate improves, which also has a positive effect on Quality Score.