Tuesday, October 6, 2015

3 Youtube Campaign Optimization After Uploading The Business Video

Youtube marketing is one of way of proving to one’s business that it is capable of crawling in the tough battle of businesses. So far, Youtube, a Google-owned social media company, has grown more than 25 percent annually, and with this, it is also evident that the platform creates actual successful industrialists.

In lieu of this, campaign optimization is needed for the video to become progressive in terms of all the elements known to all online marketers – content, search engine optimization and fame on social media. The process involves advertising on AdWords, directly engaging the videos on the Youtube search results, blog posts, social media postings and more.

Furthermore, it is important for every campaign to be data-ready and all the information needed per day are all aggregated. There’s always a room for improvement if this is the case. Another part of campaign management is when the marketer invests not only on pay per click ads but also establishing social media circulation. Instances such as failures and regrets on online marketing will always be present, but with the proper guidance from a reliable source, everything is possible.

PPC Hero unveils their campaign optimization tips in three different categories. All credits go to Kristina McLane who did a very fantastic job on her blog post.

Review Column Options

Columns can be customized to show metrics that fit most directly with your desired goals. If you are looking for video engagement, the ‘Views’ columns show how many viewers watch the video to completion. The ‘Audience’ columns show additional details on your earnings. Earned views, subscribers, shares and likes are additional engagement with your other videos and channels after viewing the video ad. Conversions will show up in the ‘Conversions’ columns. ‘Branding’ columns show how many people view and see the video ad, which is useful, if the advertising goal is brand exposure.

Before judging the success or failure of a campaign, it is important to look at all metrics. If a large percentage of viewers click to the website, but do not convert, this might be a campaign that becomes a traditional remarketing campaign in AdWords. There is value in identifying targets that might bring in low-conversions, but have 20% of viewers watch the entire video. By reviewing each set of columns, we can identify what stage in the search funnel that the campaign is targeting.

Conduct Placement Reports

Similar to the Display Network, conducting placement reports on a regular basis is a good way to cut spend coming from unqualified traffic. Checking targeting for specific keywords, if you are advertising on YouTube search or placements, is the best way to shape campaigns for their best performance. For any low converting video campaign, I look at clicks to the website verses actual views.  If there is a low click-to-website rate, then I will exclude the placement from my targets.

Try Different Targeting Options 

Because average cost-per-view can be less than $0.10, there is some wiggle room to play with different targeting options. In the account above, the average cost-per-conversion in AdWords is over $100. While YouTube conversion rates are very low in this account, when a YouTube conversion does occur, the cost-per-conversion is much lower than the account average, because of the low cost-per-view.

Monday, October 5, 2015

Checklist After Publishing A Video Ad: Analytics, Annotations And AdWords

Are you aware that Google AdWords work not only for a website’s performance in the Google, Yahoo or Bing searches but also in Youtube? Are you trying to build up a Youtube channel but you’re already done uploading a well-executed video but not aware of what to do next? Well, Shopify answers the details you need.

With their help and our thoughts expounded, this video advertising techniques help the business marketer to revolve on the nature of video searches.

Dan Wang, an SEO expert, posts:

Use Analytics to Understand What Works

YouTube provides a wealth of data on your video performance. Take full advantage of it.

The data is nearly comprehensive enough for you to know exactly what works and what doesn’t work.

We’ve recently published a detailed post on how to analyze your videos. It shows you how to take a much deeper dive beyond looking at the total number of views.

Look it through to figure out how to monitor your views over time, discover a breakdown of your sources of traffic, and analyze the demographics of your viewers.

The algorithm changes in the way how other websites act and publish online. The mere fact that the algorithm is constantly changing can be the hard part on understanding the visions of such search engine platforms like – Google, Yahoo and Bing. But to be honest, it is like learning how to drive – may take time but it is never hard especially when the driver has already managed to cope with the steering and acceleration.

One part of creating a big difference is knowing how the analytics work – from the search engine optimization to the content and viruses one’s site may have. Opening one’s mind on the leverage of videos and content can basically create a massive difference.

Use Annotations to Keep And Engage Your Audience

Those little boxes that pop up as commentary or ‘Subscribe’ links? They’re called Annotations.

Annotations are a YouTube feature that let you put text and links over your videos. These can be humorous interjections, after-the-fact comments, appeals to subscribe, or links outside of YouTube. Used properly, annotations can give you a boost in subscriptions and views.

It’s easy to add them to your videos. Simply go to your Video Manager, choose the video you want to edit, and use the down arrow on the Edit button to enter the Annotation manager.

There are two general types of annotations available. The first are little speech bubbles that appear as interjections or commentary on the video. You can adjust their font, box size, and length.

The second type of annotations are active links. These are further broken down into different categories. You can link to another video, to your channel, to a fundraising cause, or to a particular playlist. You may also direct people to subscribe to your channel; subscribers get notified every time you post a new video. You’re also able to link to external sites, but only sites that you own. You’ll need to associate your account through Google Webmasters to verify that. YouTube provides more detailed instructions for posting external links here.

Caution: Be careful about including too many links and text boxes in your video. They start losing their effectiveness if they start to clutter. Remember, your viewers are here to watch a video, not to read a book. We recommend a light touch: a few note boxes here and there, a subscribe button, and perhaps a link to your store at the very end.

Adding annotations and some additives play a huge factor in video marketing. Apart from that, the more engagement with the audiences, the more possibilities that the comments section, and even the subscribers, would boost up. Why? Because adding annotations, despite some consider it annoying as it just pops up, builds up chances that the audiences might get involved (i.e. landing pages, channels, websites, selling platforms and more).

Advertise with AdWords

You can also promote your videos through paid advertising. YouTube is owned by Google, and so it’s simply a matter of using AdWords for Video.

You’re able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.

The same with Google AdWords, AdWords for video aggregates the data in terms of how the viewers react. Moreover, summing out the difference between word 1 and word 2 makes a fine line of changes to be made. Accordingly, the use of AdWords for video can help the channel, the subscribers, the likes, the comments and one’s business or blog as well.

Need to learn more? Share your thoughts below.

Thursday, October 1, 2015

Video Marketing 101: Entrepreneur Releases October Issue Of Proper Advertising

Stopping YouTube’s advancement is like stopping a bull from killing the human in Spain. Thanks to the latest updates and tweaks on the YouTube’s interface, business marketing has never been this easy and convenient. There are so many features to watch out for especially that YouTube now adds Shopping Cards, which we will unveil soon.

YouTube has intensively building more blocks of innovations in their platform. With this, video advertisers can set aside the website and extensive search engine optimization from Google, Yahoo and Bing searches – like the way online shopping websites are focused on at the moment.

Entrepreneur shares three tips for marketers on how to successfully advertise a YouTube video. We will be expounding some and share some of our thoughts every end of their statements. Learn more from their October 2015 issue.

  1. Use video to promote other content you’ve created.

Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.

Create a short video to embed on the landing page of Facebook or LinkedIn—or wherever it is that you’re promoting it. The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.

It’s hard not to love video-hosting company Vidyard’s cheeky video that promotes its video marketing handbook. (Yes, that’s meta!) Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.

Creating more videos after you have successfully created a website and other social media accounts like Twitter, Instagram, Twitch and LinkedIn could build a great difference. Social media is a great liaison in connecting with people – especially customers globally, so never forget to share it on Facebook and other platforms. You will never know if success is already knocking at your doors.

  1. Live-stream comments and discussion.

Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners. These platforms allow you to broadcast video to anyone in the world. Early adopters are still testing it, and a few have amassed significant followings. (Amanda Oleander, a Los Angeles artist, has been called Periscope’s “breakout star.”)

The options are limitless. You could stream live events or openings or record a podcast live. Even better: Consider using live streaming to share thoughts you have about developments in your industry and to get immediate feedback from your social audience.

For example, entrepreneur and marketing consultant Marcus Sheridan wrote a thoughtful piece on his blog (thesaleslion.com) about the implications of live-streaming video—in particular, how transparency will transform business. Then he took to Periscope to discuss the findings with his followers, sharing the same content with a new audience in a new format, fielding questions and comments and extending the life and reach of his blog post.

Being involved in forums and other networks that involves discussions can be a good standalone progress. Reddit also offers submitting new text posts or even URLs on their platform. With this, social media users can join the crowd who are aiming for more people. If the product talks about religion, politics and other sensitive issues, then forums and big discussions are for you.

  1. Use video as the source for other content assets.

Video interviews or web series are fairly commonplace—you might interview an expert or thought leader, then publish the video on YouTube or Vimeo or your own site via a marketing platform like Vidyard or Wistia (to name two). Or you might create a regular series in which people from your company answer questions. Sheridan regularly makes videos answering common questions like “What’s the formula for writing a perfect meta description?” His answers are short (around two minutes) and specific—which makes them useful and easy to consume.

An even better approach is to use that video as source material to create even more content—reimagining it in various ways to reach new audiences. For example, you could syndicate the audio portion on iTunes and transcribe the video (using Rev or CastingWords) and edit it into a Q&A text interview for your blog. That way, your single video will have a bigger footprint that reaches more people in multiple formats.

In YouTube, people are not just looking forward to shopping or some unique products. There are also tutorials and even video bloggers, so working on the basics and what works for the mass is way more essential than delivering what they don’t know. Never give up!

Tuesday, September 29, 2015

Getting More Youtube Thumbs Up From Social Media Examiner

Having difficulties in getting more thumbs up on your Youtube video? Actually, it is not as easy as 1, 2, 3 to get a high number of positive thumbs. Moreover, if you are into video marketing, more Youtube subscribers are needed in order to get more than 100 likes and less dislikes. Make sure that you are not wasting the audience’s time; and have them either bounce or leave a thumbs up.

Thanks to Social Media Examiner, they have divulged ten tips in order to make a marketer’s video more worthy of watching. The credits go to the writer of the said tips and techniques guide.

#1: Educate

Tell people about your product or services.  Give the details on features and benefits.  Tell them everything they’ll receive once they make the purchase.

#2: Answer questions

What do you get asked most about your product or services?  Most of us can think of a list of at least 5 to 10 questions we get asked often.  Make short 2- to 3-minute videos clips where you state the question and then the answer.  These are easy to make and extremely valuable to your prospects.

#3: Do a product review

Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.

#4: Grow your list

If you have a business, you need a list of potential clients.  Make a video to encourage your prospects to give you their name and email in exchange for something you will give them.  You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc.  Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint:  give away your best stuff.  Don’t hold back.)

#5: Talk about your case studies and results

Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer.  You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.

#6: Tell a story

People can relate to you when you tell a compelling story.  Weave a lesson into your story as a takeaway.  You can also tell about an event from your past that has shaped who you are or how you do business today.

#7: Debunk myths

Talk about the top three myths in your industry and give real examples to show why they are truly myths.

#8: Take your viewers behind the scenes

Take your viewers outside of your office and show yourself in your “natural surroundings.”  If appropriate, introduce your family and show things that are meaningful to you.  Tie in some of your business secrets—how you organize your business, what type of setup you use to get things done, etc.  Pull back the curtains and give tips on how you do business.

#9: Ask questions and answer them

Ask your viewers some key questions that will spark conversation about their wants and needs as they relate to your niche.  Personally answer the question yourself and then ask your viewers to leave their answers below in the comments section.  This will start discussion.

#10: Additional video opportunities

There is so much you can do with video.  Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to tell your story.

Are you impressed of how Social Media Examiner gave details? Give us a hint below!

Friday, September 25, 2015

Video Marketing Percentages Skyrocket In Few Years

Video marketing is the best way to market your business especially nowadays. There are so many ways in order to make your business stand out, however, there are also a lot of competitors out there who are aiming to build a name in the industry as well. If you are trying to make the best of it, then make sure that you will follow the steps in the latter part of this article.

According to a report from eMarketer, businesses are now aiming to develop a whole new platform wherein their investors and clients are trying to review them based on videos. Moreover, the influential part of this is that having the businesses build more businesses by the use of video connections. The success rate wherein people are continually giving revenue to the business’ ether chest is what makes it more interesting. Profitable may be the shortest term for this.

“Based on the survey, it’s not clear how well video can serve so many purposes. Though one in four respondents said they thought it was “very successful,” another 60% were positive but much less sure. Marketers may realize some of their problems come from a lack of focus. Nearly half said the lack of an effective strategy for video marketing was the biggest obstacle to their success. A lack of compelling content registered 40% of respondents, followed closely by complaints about inadequate budgets and production resources. Research suggests that video is one of the most effective B2B tactics for lead generation, but that many B2B marketers aren’t using it,” according to the report.

With this, there are so many business marketers, too, who have their sales plummeting. Due to this, the right amount of investment they put on a single business needs to be thought for a period of time, it could take even years. Due to this, some companies hire a lot of consultants for their businesses to grow, but that’s not healthy for the company. Below are the simple tips you have to follow:

  1. Collect some feedback

Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. This year encourage your team to be especially critical when reviewing your videos, and – as Reel SEO suggests – send out a secure version of your video to select contacts with a survey to get some external perspective.

Did your test audience find your call to action compelling enough? Did they get your jokes? You can use a pre-release to find out if your initial concept (and the desired action) is clear.

  1. Use email gates to capture leads

The majority of your videos have to be more than entertainment alone if they’re going to drive business. So, just as you use email gates on white papers, add gates to select videos to collect contact info.

If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content.

In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives.

  1. Use your first few seconds wisely

Based on attention span data, you’ve only got about eight seconds to capture your audience before they’ll bounce. To combat short attention spans, use the first line of your video to qualify viewers right away. In other words, if the first line of your video is super specific, you’ll instantly lose the portion of the audience that is least likely to convert and you’ll be left with those in your target market you can actually persuade.

Video requires you get to the meat of your message much faster and by aiming to hold at least 60% of your audience until the very end, you’ll set a benchmark for success. You can read an article outlining how to do this here.

  1. Spice up your B2B message

Think Red Bull is the only brand that can have fun with their videos? Think again! Video marketing makes for an exciting goal because you’ll need some creativity to stand out among the marketers doing it right.

This year develop and schedule a minimum of five video nurturing campaigns or create a series of episodic brand content. Be sure to tailor your videos to all stages of the buying process and personalize the content for decision makers in your industry.

Whether you use a song, a rap, a clever parody, or spoof a famous ad campaign – aim to create something memorable and timely with storytelling techniques. Check out some inspiring B2B video examples from top brands to get you started.

  1. Implement a process based on performance

One of the biggest marketing challenges is connecting video campaigns to ROI. If you start using video analytics, however, you can visibly see exactly which campaigns are making a difference based on attention span and whether your target market is engaging all the way through to the end of each video.

Thursday, September 17, 2015

Playstation 4 to Beat Xbox One with Youtube Mass Live Streaming

Believe it or not, Sony’s Playstation 4 is now unveiling its third version where it includes Youtube live streaming. This will be the most number of updates in the history of Playstation gaming. The amount of revenue Playstation has recorded since it launched the 4th release has been continuously growing.

The capacity of the said gaming console has been increased to 10 GB from the original 1 GB. The way it shot up gave more spaces in live streaming.

“The PS4 uses this cloud storage for save files, but at present, it quickly fills up. In addition to increasing the capacity, the update will also add a meter that allows users to monitor their online storage, making it easier to check when you’re about to run out of space and delete files accordingly,” The Verge reports.

Youtube, being one of the best working social media websites of this generation, is evidently working on a good opportunity with Twitch. Moreover, the social media company is trying to further bloom games’ video advertising on Twitter.

“Interface tweaks and community additions round out the 3.00 update. In-game events such as double-XP weekends will be flagged up in a new dedicated events hub, and users will be able to create communities around games or interests, each coming with a messageboard, a place for shared screenshots, and an easy way to join parties with other members. If you play together with the same set of people a lot, you’ll soon be able to designate it as a favorite group, making getting yourDestiny raid squad together much easier than it currently is. It’ll also be simpler to jump into a friend’s game from the Now Playing screen on console startup, and you’ll be able to request to watch their session in action, should you want to do some backseat gaming,” says on the report.

The update will be available soon enough when the Version 3.0 gets launched and such Live improvements will be exclusive for Playstation online video broadcasting, and many more.

It was also reported that Xbox One has been winning the best gaming console that offers live streaming. According to IGN, in the user interface, where the players feel the experience of a real-life gaming, the power of the Xbox One can absolutely set the bars high.

In order to create a major overhaul on Microsoft’s creation, Sony’s evidently need to step up. In sports streaming, the Xbox one offers massive apps for several games such as basketball, football, baseball and more. This feature of Microsoft’s gaming console and absolutely beat the competitor.

Lastly, Xbox One has ore free apps and cable substitutes. If this is the case, Sony Playstation 4 really has to step up.

“All of Sony and Microsoft’s current consoles can now stream video files from your PC to your console. The Xbox One has support for just about every file format you can think of, while the PlayStation 4 (which just added a media player during E3 2015) lags slightly behind due to overlooking the Windows Media Video format. It may not be the most popular, but it’s still widely used enough to count as a big gap in the PS4’s suite of compatible formats. Meanwhile, the Xbox 360 and PS3 are missing support for MKV, which is a pity—the format continues to grow in popularity, but support for it likely won’t get added now that both consoles are in their twilight,” IGN reports.

So obviously, it’s a good idea that PS4 comes to light and bring its gaming face on.

Sunday, September 13, 2015

PPC Marketing Discussed: Easiest Points Revealed

Pay-Per-Click or PPC Marketing is the process wherein a post, blog post, website, or any form of article is advertised and set as Google’s priority result once you search something. An example would be the simplest words like “flower,” “dog,” “cat,” and etc. These are basically too complex to be summarized in a manner wherein the results would be rounded off.

For so many reasons, Google, and other browsing platforms, are entitled to just accept a post and include it to their algorithm. Just like a table where dishes are served every mealtime, one can put as many as he/she likes. But they could vary depending on how one placed the dish’s plate.

Inbound marketing strategy when certain keywords are attributed by inbound links to another website. The amount of domain authority can recreate a whole new power to the site that creates its own strength in Google searches. This, however, is the exact opposite of PPC. From the term itself, PPC refers to “payment” where one is charged at least 0.5 cents every time a user (like yourself who have found this site) clicks a certain ad/post.

The position of a certain PPC also depends on the strength of the post’s elements combined. Just to expound, a certain post must consist of elements: keyword, inbound links, out-bound links, plagiarized-free sentence constructions and right sources. Some would say that PPC is as easy as paying an event’s place for a major birthday party. It’s absolutely not.

For a certain PPC to work, it needs the beauty to which Google algorithm would be alerted so it becomes the main priority among the different competitors. An example for this is having six competitors battling for the top spot in the advertised PPC entries. Before Google let the topnotcher, the article needs a strong entitlement to its domain and sub-factors such as audiences, media or once again, sub-keywords.

How to Manage Keywords for a Better PPC Entry? (WordStream details; citing sources.)

The foundation of any PPC search engine marketing campaign is keywords. You need to develop a list of keyword phrases related to your business offering so you can get your name out there in front of people looking to buy what you sell. This starts with keyword research, which you can accomplish in a number of ways and with a number of search marketing tools.

With a large keyword database that’s continually growing larger, you can’t afford to just plop everything into a spreadsheet and hope for the best. You need an effective way to organize your keywords. And segmenting your keywords into tight, relevant groups is an extremely important aspect of keyword organization. Remember that relevance is the key to high Quality Scores and strong PPC marketing ROI. When you group your keywords by relevance, you’re setting yourself up for success, because:

It’s easier to write relevant, targeted ad copy around small, tightly organized keyword groups.

Small segmentations encourage bidding on narrower keywords, which are less competitive and less costly—and also attract more qualified searchers.

When your ads are more specific and relevant to the keyword, your click-through rate improves, which also has a positive effect on Quality Score.