Youtube marketing is one of way of proving to one’s business that it is capable of crawling in the tough battle of businesses. So far, Youtube, a Google-owned social media company, has grown more than 25 percent annually, and with this, it is also evident that the platform creates actual successful industrialists.
In lieu of this, campaign optimization is needed for the video to become progressive in terms of all the elements known to all online marketers – content, search engine optimization and fame on social media. The process involves advertising on AdWords, directly engaging the videos on the Youtube search results, blog posts, social media postings and more.
Furthermore, it is important for every campaign to be data-ready and all the information needed per day are all aggregated. There’s always a room for improvement if this is the case. Another part of campaign management is when the marketer invests not only on pay per click ads but also establishing social media circulation. Instances such as failures and regrets on online marketing will always be present, but with the proper guidance from a reliable source, everything is possible.
PPC Hero unveils their campaign optimization tips in three different categories. All credits go to Kristina McLane who did a very fantastic job on her blog post.
Review Column Options
Columns can be customized to show metrics that fit most directly with your desired goals. If you are looking for video engagement, the ‘Views’ columns show how many viewers watch the video to completion. The ‘Audience’ columns show additional details on your earnings. Earned views, subscribers, shares and likes are additional engagement with your other videos and channels after viewing the video ad. Conversions will show up in the ‘Conversions’ columns. ‘Branding’ columns show how many people view and see the video ad, which is useful, if the advertising goal is brand exposure.
Before judging the success or failure of a campaign, it is important to look at all metrics. If a large percentage of viewers click to the website, but do not convert, this might be a campaign that becomes a traditional remarketing campaign in AdWords. There is value in identifying targets that might bring in low-conversions, but have 20% of viewers watch the entire video. By reviewing each set of columns, we can identify what stage in the search funnel that the campaign is targeting.
Conduct Placement Reports
Similar to the Display Network, conducting placement reports on a regular basis is a good way to cut spend coming from unqualified traffic. Checking targeting for specific keywords, if you are advertising on YouTube search or placements, is the best way to shape campaigns for their best performance. For any low converting video campaign, I look at clicks to the website verses actual views. If there is a low click-to-website rate, then I will exclude the placement from my targets.
Try Different Targeting Options
Because average cost-per-view can be less than $0.10, there is some wiggle room to play with different targeting options. In the account above, the average cost-per-conversion in AdWords is over $100. While YouTube conversion rates are very low in this account, when a YouTube conversion does occur, the cost-per-conversion is much lower than the account average, because of the low cost-per-view.
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