Monday, October 5, 2015

Checklist After Publishing A Video Ad: Analytics, Annotations And AdWords

Are you aware that Google AdWords work not only for a website’s performance in the Google, Yahoo or Bing searches but also in Youtube? Are you trying to build up a Youtube channel but you’re already done uploading a well-executed video but not aware of what to do next? Well, Shopify answers the details you need.

With their help and our thoughts expounded, this video advertising techniques help the business marketer to revolve on the nature of video searches.

Dan Wang, an SEO expert, posts:

Use Analytics to Understand What Works

YouTube provides a wealth of data on your video performance. Take full advantage of it.

The data is nearly comprehensive enough for you to know exactly what works and what doesn’t work.

We’ve recently published a detailed post on how to analyze your videos. It shows you how to take a much deeper dive beyond looking at the total number of views.

Look it through to figure out how to monitor your views over time, discover a breakdown of your sources of traffic, and analyze the demographics of your viewers.

The algorithm changes in the way how other websites act and publish online. The mere fact that the algorithm is constantly changing can be the hard part on understanding the visions of such search engine platforms like – Google, Yahoo and Bing. But to be honest, it is like learning how to drive – may take time but it is never hard especially when the driver has already managed to cope with the steering and acceleration.

One part of creating a big difference is knowing how the analytics work – from the search engine optimization to the content and viruses one’s site may have. Opening one’s mind on the leverage of videos and content can basically create a massive difference.

Use Annotations to Keep And Engage Your Audience

Those little boxes that pop up as commentary or ‘Subscribe’ links? They’re called Annotations.

Annotations are a YouTube feature that let you put text and links over your videos. These can be humorous interjections, after-the-fact comments, appeals to subscribe, or links outside of YouTube. Used properly, annotations can give you a boost in subscriptions and views.

It’s easy to add them to your videos. Simply go to your Video Manager, choose the video you want to edit, and use the down arrow on the Edit button to enter the Annotation manager.

There are two general types of annotations available. The first are little speech bubbles that appear as interjections or commentary on the video. You can adjust their font, box size, and length.

The second type of annotations are active links. These are further broken down into different categories. You can link to another video, to your channel, to a fundraising cause, or to a particular playlist. You may also direct people to subscribe to your channel; subscribers get notified every time you post a new video. You’re also able to link to external sites, but only sites that you own. You’ll need to associate your account through Google Webmasters to verify that. YouTube provides more detailed instructions for posting external links here.

Caution: Be careful about including too many links and text boxes in your video. They start losing their effectiveness if they start to clutter. Remember, your viewers are here to watch a video, not to read a book. We recommend a light touch: a few note boxes here and there, a subscribe button, and perhaps a link to your store at the very end.

Adding annotations and some additives play a huge factor in video marketing. Apart from that, the more engagement with the audiences, the more possibilities that the comments section, and even the subscribers, would boost up. Why? Because adding annotations, despite some consider it annoying as it just pops up, builds up chances that the audiences might get involved (i.e. landing pages, channels, websites, selling platforms and more).

Advertise with AdWords

You can also promote your videos through paid advertising. YouTube is owned by Google, and so it’s simply a matter of using AdWords for Video.

You’re able to advertise on three domains: as a pre-roll ad before the videos that people watch; as a banner ad when you’re browsing the web; or as a promoted video when people search for similar videos on YouTube.

The same with Google AdWords, AdWords for video aggregates the data in terms of how the viewers react. Moreover, summing out the difference between word 1 and word 2 makes a fine line of changes to be made. Accordingly, the use of AdWords for video can help the channel, the subscribers, the likes, the comments and one’s business or blog as well.

Need to learn more? Share your thoughts below.

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