Stopping YouTube’s advancement is like stopping a bull from killing the human in Spain. Thanks to the latest updates and tweaks on the YouTube’s interface, business marketing has never been this easy and convenient. There are so many features to watch out for especially that YouTube now adds Shopping Cards, which we will unveil soon.
YouTube has intensively building more blocks of innovations in their platform. With this, video advertisers can set aside the website and extensive search engine optimization from Google, Yahoo and Bing searches – like the way online shopping websites are focused on at the moment.
Entrepreneur shares three tips for marketers on how to successfully advertise a YouTube video. We will be expounding some and share some of our thoughts every end of their statements. Learn more from their October 2015 issue.
- Use video to promote other content you’ve created.
Say you’ve produced a “pot roast” piece of content—a weighty, meaty asset like an e-book or white paper that you’d like users to download, perhaps in exchange for their email address.
Create a short video to embed on the landing page of Facebook or LinkedIn—or wherever it is that you’re promoting it. The key here is to make the video not just promotional but educational: Feature the author or a subject-matter expert sharing an insight or two; don’t simply implore people to download the content.
It’s hard not to love video-hosting company Vidyard’s cheeky video that promotes its video marketing handbook. (Yes, that’s meta!) Kitchener, Ontario-based Vidyard gets points for making a video that carries off a hat trick: It’s funny; it’s creative, marrying old-school ’80s workout gear with Rocky-style training; and—most important—it’s useful as a tool for those looking to up their video marketing game.
Creating more videos after you have successfully created a website and other social media accounts like Twitter, Instagram, Twitch and LinkedIn could build a great difference. Social media is a great liaison in connecting with people – especially customers globally, so never forget to share it on Facebook and other platforms. You will never know if success is already knocking at your doors.
- Live-stream comments and discussion.
Video live streaming is beginning to gain momentum, with Periscope and Meerkat emerging as the frontrunners. These platforms allow you to broadcast video to anyone in the world. Early adopters are still testing it, and a few have amassed significant followings. (Amanda Oleander, a Los Angeles artist, has been called Periscope’s “breakout star.”)
The options are limitless. You could stream live events or openings or record a podcast live. Even better: Consider using live streaming to share thoughts you have about developments in your industry and to get immediate feedback from your social audience.
For example, entrepreneur and marketing consultant Marcus Sheridan wrote a thoughtful piece on his blog (thesaleslion.com) about the implications of live-streaming video—in particular, how transparency will transform business. Then he took to Periscope to discuss the findings with his followers, sharing the same content with a new audience in a new format, fielding questions and comments and extending the life and reach of his blog post.
Being involved in forums and other networks that involves discussions can be a good standalone progress. Reddit also offers submitting new text posts or even URLs on their platform. With this, social media users can join the crowd who are aiming for more people. If the product talks about religion, politics and other sensitive issues, then forums and big discussions are for you.
- Use video as the source for other content assets.
Video interviews or web series are fairly commonplace—you might interview an expert or thought leader, then publish the video on YouTube or Vimeo or your own site via a marketing platform like Vidyard or Wistia (to name two). Or you might create a regular series in which people from your company answer questions. Sheridan regularly makes videos answering common questions like “What’s the formula for writing a perfect meta description?” His answers are short (around two minutes) and specific—which makes them useful and easy to consume.
An even better approach is to use that video as source material to create even more content—reimagining it in various ways to reach new audiences. For example, you could syndicate the audio portion on iTunes and transcribe the video (using Rev or CastingWords) and edit it into a Q&A text interview for your blog. That way, your single video will have a bigger footprint that reaches more people in multiple formats.
In YouTube, people are not just looking forward to shopping or some unique products. There are also tutorials and even video bloggers, so working on the basics and what works for the mass is way more essential than delivering what they don’t know. Never give up!
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